THE CHALLENGE OF EMERGING MARKETS

Fabrizio Fontana, a Board Member and Global Communication Director of Fontana Gruppo, represented the entrepreneurial voice in the roundtable discussion “Export: the most interesting emerging markets for Italian companies” during the three-day event “Made in Italy Summit 2023” organized by Il Sole 24 Ore, Financial Times, and Sky TG24. The history and experience of the leading fasteners sector Group served as a concrete example of how Italian excellence can thrive in emerging foreign markets. This was achieved through industry analysis and response to sector needs, investment in research and technological development, and last but not least, the management of current cultural differences and geopolitical issues.