Fostering talent, cultivating passion, embracing learning, dedication, and even a sense of sacrifice. These educational values drive Fontana Gruppo to support Academy WRC, a sports project linked to motorsports, particularly rallying. Corrado Fontana, a seasoned rally champion and co-creator of the program alongside his father, Luigi, explains: «These are values that make a difference for an athlete, especially for a young individual aiming to pursue a professional career. To compete effectively, one must possess and develop numerous skills: a sense of belonging, determination, and practical aspects like language proficiency for international relations and team behavior norms». The wealth of know-how that the crew (driver and navigator) gains from this training resonates with what is necessary for corporate life, which similarly demands the right blend of willpower and dedication.